Why Should Your Website Be Responsive?

  • August 10, 2018
  • Blog
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As web designers in Cambridge we are always telling our clients that their website should be responsive. Mobile internet usage is sky-rocketing and businesses that have websites that are not responsive will start to fall behind in search engines and in business.

Not having a responsive web design in Cambridge can result in a loss of potential business opportunities. But what is the difference between a mobile web design and responsive web design?

Responsive web design in Cambridge means one website that is coded so it will adapt to any screen size, whether it is a computer, laptop, tablet or mobile phone screen. However a mobile web design is a website that is built purely for a specific screen size, this may mean that you need a second website that is a mobile-only website, or a sub-domain. A mobile template can cause some issues, so a responsive web design would always be recommended.

Did you know that 20% of Google searches are performed through a mobile device and that over 50% of local searches are also performed on a mobile device? On top of this over 35% of emails are opened on mobile devices.

If you do not have a responsive web design you are not making it easy for visitors on mobile devices to visit and view your website which will make them less likely to spend time on your website, learn more about you or purchase from your business.

Google reports that is a user lands on your website via a mobile device are can’t find what they are looking for or are frustrated with the usability or experience then there is a 61% chance they will leave your website and potentially go to the website of your competition. Meanwhile the report also showed that 67% of users are more likely to buy a product or service from your business if they had a good experience of using your website from a mobile device.

If you are active on social media for your business and blog regularly then it is even more essential that you have a responsive web design. With 55% of social media consumption happening via a mobile device, if you have links back to your website you need to make sure they can view and use your website with ease.

There have also been reports that Google prefers responsive web design for SEO which means a responsive website will rank above a website that is not responsive on Google. This could seriously affect the traffic to your website and result in less business opportunities and clients or customers.

If you’re not sure about your website and if it is a responsive website then please feel free to contact us directly; we can talk to you about your current web design and make recommendations to improve or recreate your website.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

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We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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