Search Engine Optimisation (SEO) is a powerful way of generating traffic to your website, without having to pay for each individual lead or using paid ads. By identifying key search terms that are important, relevant and sales generating you can really boost the traffic to your website and increase your conversions too.
We would recommend that you invest in SEO because it works and Google isn’t going anywhere any time soon, so it is unlikely SEO will either. Your target audience and potential customers and clients will expect to find your business on Google and if you haven’t invested in SEO for your business then you’ll be pretty much invisible to the search engines and your target audience.
One of the best things about SEO is that it is cost-effective. If you’re not trying to compete nationally or against the likes of Tesco then you don’t need a six figure budget just to cover your SEO. Here at Profile Digital Agency we can create an SEO campaign to work for any budget.
Search engines are grabbing huge market shares and due to the overall rise in mobile people are able to find what they are looking for in any place and at any time. They don’t need to look your business up in the phone book anymore because it is quicker and easier to find you on a search engine like Google – and you will be found there if you have invested in SEO.
It’s important to remember that SEO plays a role in all the platforms that you market your business on. While Google is often closely linked to SEO, it is called search engine optimisation, not Google optimisation. Platforms like YouTube, Amazon and Facebook, (as a few examples) will all rank content in a similar way that Google will so you must always optimise all of your content, wherever you are putting it.
One of the biggest reasons that you need to invest in SEO is because your competition are; if they are there and you’re not then they’re grabbing all your potential customers and clients before you get the chance.
If you want to invest in SEO in 2018 then why not give us a call; we can help you gain a better understanding of SEO, how it can work for your business, the keywords you should be targeting and what we can do for you if you want to invest in SEO with us.
Profile Digital Agency are a Cambridgeshire based web design company. With over 20 Years experience in the digital sector we have become the go to web design agency in St Ives. We have hundreds of clients throughout the UK, Ireland and several in local areas including Cambridge, Huntingdon, and Peterborough. Leave us a message today with your idea and we will see how we can support you with our marketing expertise.