As we have said many times before; for many of your target audience, your website will be the first impression they have of your business. It is important that you know what your website says about your business and what first impression a visitor to your website will have about your business.
Go to your website right now and ask yourself if you would do business with you? Does the website look clean and clear? Does it load quickly? Does it look friendly and engaging? Is it clear from the website what you do? Are their examples of happy customers on the website? Can you get around the website easily?
Then get a second opinion. This could be a colleague, friend, family member or a loyal customer. Ask them to answer the above questions honestly and listen to what they have to say.
This is what your website is saying about your business – is it what you want your website to say about your business?
Back before the world of the internet people used to go to their local high street shops to see what a shop front looked like before they went in. If the shop window looked good then they would enter the shop. If they didn’t like the look of the shop from the shop window they wouldn’t go in.
If the front window was broken, the door was dirty or the shop window was messy then you would avoid that shop and go to a different one that showed pride in what they did and the impressions they give those that walk past.
Your website is the shop window for your business; will your target audience like what they see?
If a website takes ages to load, doesn’t work properly, looks tired or old then the business as perceived as old and not moving with the times. A well designed and easy to navigate website shows the visitor that this business cares about the customer and the impressions they make.
You need to make sure that your website clearly shows what your business does and appeals to your target audience to give you the best chance of succeeding online.
You website is your shop window and you need to use it to create the best possible first impression of your business.
Profile Digital Agency are a Cambridgeshire based web design company. With over 20 Years experience in the digital sector we have become the go to web design agency in St Ives. We have hundreds of clients throughout the UK, Ireland and several in local areas including Cambridge, Huntingdon, and Peterborough. Leave us a message today with your idea and we will see how we can support you with our marketing expertise.