Here at Profile Digital Agency we aren’t in the business of making ‘good websites’. Instead we are in the business of making awesome websites! However, there are certain things that all good websites need and we have put together a few of these below for you, so you can make sure you have a good or even awesome website for your business.
You need to have good content on your website that is available for free to your audience. This can include helpful hints and pointers, tutorials, stories and case studies from customers and much more.
Your content needs to show the visitor to your website that you have the solution to their problem. This content can be in the form of web content and blog posts, info-graphics, podcasts, slideshows and more.
Every one of us is influenced by graphics so we need to make sure that our photos are colourful, clear and encourage the viewer to purchase from your business. We can’t hold something that we see on line so it is essential that the photos give a feel for the product, show the quality and material, the size of the product and the exact colour of a product.
A picture may paint a thousand words, but good quality pictures can do so much more for your business.
Good Tone of Voice
Think about the words you are using on your website, but also the tone of your words. Using the right tone and words can grab a customer’s attention, but if you use the wrong tone you could lose that customer forever.
Think about whom your audience are and how you would speak to them face to face. Keep this in mind when creating the content for your website to ensure that you get the tone right. Whether you are selling to business owners, teenage boys, parents of young children, the older generation or even teachers – each audience will engage with a different tone.
Online fraud will always be in a potential customers mind so do as much as you can to show that your website is safe and your business is trustworthy to rid the potential customer of this concern and make them feel safe exploring your website.
Use logos from groups you are a member of such as trade groups, networking groups, federation of small businesses or Chamber of Commerce for example. Share testimonials from real people on your website and logos of awards that you have won. Make sure you have an SSL certificate and other trusted badges. The more trustworthy you look, the closer you are to converting a visitor to your website into a customer.
Profile Digital Agency are a Cambridgeshire based web design company. With over 20 Years experience in the digital sector we have become the go to web design agency in St Ives. We have hundreds of clients throughout the UK, Ireland and several in local areas including Cambridge, Huntingdon, and Peterborough. Leave us a message today with your idea and we will see how we can support you with our marketing expertise.