We recently shared a blog post including lots of things that are needed on a good website; but as a team of experienced web designers and web developers we have seen many examples of bad websites.
We have put together a list of tell-tale signs of a bad website; if you find yourself realising these are things your website has or does then please contact us immediately. A website can make or break your business because it is often the first impression a visitor to your website will have of your business.
This list is by no means extensive, just three of the top tell-tale signs that you have a bad website.
Is Your Website Out of Date?
A website that shows your ‘latest news’ and hasn’t been updated for more than a few months is doing your business more harm than good. Just as opening hours of your business over Christmas last year are.
You need to make sure that your website is updated regularly and doesn’t look outdated in its style either because web design trends are always changing. An out of date website can make it look like your business is no longer open and that is definitely not what you want a visitor thinking.
If it’s been a few months since you updated the content on your website talk to us about copywriting and if you haven’t redesigned your website in a few years then book a free consultation with us to see how we can help.
Is Your Website Hard To Use?
If a visitor to your website finds the website difficult, confusing or hard to use they won’t spend time figuring it out, they will just go somewhere else – and that could be straight to your competitor. Make sure the user has to visit as few pages as possible to find what they are looking for and make it easy for them to explore your website further after this point if they choose to.
Take a look at your Google Analytics to see what pages people are visiting and from what pages people are leaving your website. Think about how you can simplify the user experience and navigation around your website. Review your website and get someone outside your business to use your website to see if they have any issues.
Is Your Website Too Small To Read?
More and more people are using mobile devices to surf the net and responsive websites are a hot topic. You need to make sure that your website is responsive so people can view your pages on whatever device they are using.
If they open the page and can’t read the content or the buttons are too small to press then they will just go somewhere else. Update your website to a responsive website as soon as you can and no matter the device your visitor is using, they’ll be able to explore your website with ease.
Profile Digital Agency are a Cambridgeshire based web design company. With over 20 Years experience in the digital sector we have become the go to web design agency in St Ives. We have hundreds of clients throughout the UK, Ireland and several in local areas including Cambridge, Huntingdon, and Peterborough. Leave us a message today with your idea and we will see how we can support you with our marketing expertise.