A good quality, well lit and professional photo will capture the eye when people land on your website. For many of your target audience, the first impression they will have of your business will be your website and we all know how important first impressions are.
Having clean, clear and professional photography on your website makes your online presence more appealing and welcoming to the visitor. It adds to the user experience, encourages visitors to stay on your website for longer, and engages with them at the next level.
Research by Papilios Real Estate Photography found that listings that had professional images generated an average of 139% increase in clicks on those photos and properties, when compared to properties with no photos, or poor quality photos.
Here at Profile Digital Agency we have seen many examples just like this. High quality photos have shown to be worth their weight in gold, time and time again, when used to promote a business and increase or improve their online presence.
If you want to make a stand against your competition and really stand out, then you need professional photography throughout your social media presence, website and even printed materials.
BuzzSumo found that articles with a high quality image placed every 75-100 words received double the shares on social media, when compared to those articles with no images, or poor images. Wouldn’t you like your brand to be shared more on social media and for your followers and fans to do the work for you, by sharing your stuff?
A high resolution photo with the right lighting, the right subjects in focus, the correct colours and a meaningful composition, when compared to a quick snap from your iPhone can mean the difference of a scroll past and a click on the link. Which would you prefer?
In simple terms, professional photos mean more traffic to your website and visitors to your website staying on your website longer. It really is as simple as that.
If you’d like professional photography for your website and online presence then call us now to see how we can help you.
Profile Digital Agency are a Cambridgeshire based web design company. With over 20 Years experience in the digital sector we have become the go to web design agency in St Ives. We have hundreds of clients throughout the UK, Ireland and several in local areas including Cambridge, Huntingdon, and Peterborough. Leave us a message today with your idea and we will see how we can support you with our marketing expertise.