Improve Your Website Loading Time To Improve Your SEO

  • October 22, 2018
  • Blog
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When you land on a website for the first time and it takes ages to load up, you find yourself getting bored, think the website is slow and have negative views of the business and their website. When your target audience notice this on your website they have exactly the same opinion. Chances are they will close the window, go back to Google and find another company that do what you do.

The quicker your website loads the happier the visitor to your website will be, the better your search engine ranking will be and the more potential sales you will have for your business. The website is often the first impression your target audience have of your business and if they have to wait for the page to load they’ll either have a negative impression or they’ll go somewhere else.

Not only is page speed / loading speed a major factor in SEO and having a faster loading web page will mean you rank higher on search engines than similar website pages, but faster loading websites also generate more conversions.

A fast loading website will often result in the visitor looking at more pages of your website too – this could mean they end up buying more than one of your products or services because they can easily and quickly see what you do and what you sell.

Page speed is one of the many points we work on when creating new websites or updating / improving existing websites for our clients as we know the positive results can often be immediate.

We will often ensure we don’t use large images, unnecessary JavaScript files and http redirects for example, as these all slow down the loading speed of a web page. We will however use fast and reliable hosting providers to reduce the risk of slow loading web pages and use lots of other tried and tested ways to really speed up your page speed / loading speed.

If you’re concerned that your website pages are loading slowly and it is affecting the SEO of your website then please contact us directly. We would be happy to test out your website and recommend where changes can be made.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

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We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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