When you land on a website for the first time and it takes ages to load up, you find yourself getting bored, think the website is slow and have negative views of the business and their website. When your target audience notice this on your website they have exactly the same opinion. Chances are they will close the window, go back to Google and find another company that do what you do.
The quicker your website loads the happier the visitor to your website will be, the better your search engine ranking will be and the more potential sales you will have for your business. The website is often the first impression your target audience have of your business and if they have to wait for the page to load they’ll either have a negative impression or they’ll go somewhere else.
Not only is page speed / loading speed a major factor in SEO and having a faster loading web page will mean you rank higher on search engines than similar website pages, but faster loading websites also generate more conversions.
A fast loading website will often result in the visitor looking at more pages of your website too – this could mean they end up buying more than one of your products or services because they can easily and quickly see what you do and what you sell.
Page speed is one of the many points we work on when creating new websites or updating / improving existing websites for our clients as we know the positive results can often be immediate.
If you’re concerned that your website pages are loading slowly and it is affecting the SEO of your website then please contact us directly. We would be happy to test out your website and recommend where changes can be made.
Profile Digital Agency are a Cambridgeshire based web design company. With over 20 Years experience in the digital sector we have become the go to web design agency in St Ives. We have hundreds of clients throughout the UK, Ireland and several in local areas including Cambridge, Huntingdon, and Peterborough. Leave us a message today with your idea and we will see how we can support you with our marketing expertise.