There is really no secret about it; we are all seeing the growth in popularity of video in content marketing but did you know YouTube is now the second largest search engine on the web? Yet worryingly, many businesses use video as an afterthought.
We have put together the top 10 reasons that we think businesses really should be investing in video in 2018 to harness the power for their businesses;
If you can utilise video into your content marketing efforts you will notice improvements in your SEO. In fact, Comscore found that having a video on your website could increase your chances of being found on page one of Google by 53 times!
Consumer Attention Strengthens
Research shows that video has better consumer attention that any other medium. Capturing the attention of your target audience is essential in the ‘content-overload’ world and when done right, video is great for this.
Visual content is brilliant for engagement and this is even truer with video. Research shows that audiences are 10 times more likely to engage, embed, share and comment on a video than when compared with blogs or related social media posts.
Video Is More-Favoured
There has been a huge increase in the consumption of video and it is a favoured or preferred technology for many consumers. Just look at the auto-play addition that Facebook have brought in; video demands attention!
While it may be hard to see if consumers came back to read parts of a blog post or read parts of your blog post over and over again, with video it is easy to see exactly when the viewer stopped watching, which parts they watched again and if they shared it. This makes it so much easier to see which videos work and which parts of the video work.
Retention Rates Are Better
Research shows that 65% of viewers watch more than 75% of a video. If you are looking to get an important message across in an effective way then investing in video may be the best way to go for your business.
Email Click-Throughs Improve
Using video in your email marketing has been known to not just improve but actually double your click-through rates, therefore creating more effective emails and e-newsletters for your business and who doesn’t want an email that works better for their business?
Previously a video took weeks, months and hundreds or even thousands of pounds to create. Over the last few years, and certainly here at Profile Digital Agency, the production of videos for your business has become far more affordable, quicker and accessible to businesses of all sizes and budgets.
Video is one of the most powerful ways to evoke emotions online; while you may not feel the nee d to run out and purchase a product or service from just one view of a video, you will be more likely to find the emotion filled video playing on your mind later that day and week. Evoking emotion is an excellent marketing technique that positively impacts the consumer decision making process.
We feel that the number one reason you should use video in your content marketing is because video converts more customers. Research shows that 71% of marketing report video conversion rates continuously outperform other marketing content.
Profile Digital Agency are a Cambridgeshire based web design company. With over 20 Years experience in the digital sector we have become the go to web design agency in St Ives. We have hundreds of clients throughout the UK, Ireland and several in local areas including Cambridge, Huntingdon, and Peterborough. Leave us a message today with your idea and we will see how we can support you with our marketing expertise.